Kim Kardashian West‘s making it even easier for fans to channel her style.
The risk taking trendsetter, 38, is teaming up with European eyewear brandCarolina Lemketo launch a 7-piece collection of ’90s, sci-fi inspired sunglasses.
Kardashian West first took notice of Carolina Lemke designs when catching up with friend and Israeli supermodel, Bar Rafaeli. “We were talking about what she had going on and she showed me this commercial of her that she did with the brand in Israel and I thought it was so cool and fun,” the star tells PEOPLE.
Mert & Marcus
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RELATED PHOTOS:UPDATED! All the Behind-the-Scenes Photos Kim Kardashian Has Shared from Her Fashion Fittings
“I was really interested in it because we were really able to, from start to finish, design whatever sunglasses that I wanted,” Kardashian West tells us. “It was just a really fun process seeing how sunglasses are made.”
When it came to selecting the shapes, sizes and colorways, Kardashian West created the sunglasses designs she’s always wanted, but never existed.
“Everything that I wanted that wasn’t out there we basically made. I am so happy with how they turned out,” she says of the glasses, which feature colorful mirrored lenses and sporty shapes.
Most importantly, Kardashian West wanted to keep the price point of the glasses at $90 to ensure her followers wouldn’t need to save up tons of many in order to purchase a pair.
“I wanted something that was not too inexpensive because I wanted the quality to be really amazing, but then I wanted it to definitely be really accessible to people and to my fan base,” she tells us.
The high-low approach to dressing is something the star’s always embraced. “I do wear expensive clothes,” Kardashian West admits adding, “But then I also really like, sometimes I do high-low, like the other day I was wearing a Chanel jacket with American Apparel pants. I’ve never been afraid to do that.”
To spread the news about her exciting launch, Kardashian West sent out close friends, family, influencers and media press boxes containing three face masks modeled after herself with a pair of sunglasses placed on each one. The star’s older sisterKourtney Kardashianjokinglyput on one of the busts and snapped a hilarious selfie.
Kourtney Kardashian/Instagram
“I think I look beautiful,” she said in a clip on her Instagram story. “My face ID isn’t working on my phone though, what’s going on? I do love these new glasses though.”Kylie Jenneralso used Instagram to praise her sister’s collection and presentation.
“Packages from my sister are the best,” Jenner said in an Instagram story. “This PR is so creepy and so cool at the same time. I love it.”
Check out our top picks from Carolina LemkeKim KardashianWest Collection yourself below, and shop your favorite style before they sell out!
Buy It!Carolina Lemke Kim Kardashian West Collection Chaotix, $90; carolinalemke.com
Buy It!Carolina Lemke Kim Kardashian West Collection Rider, $90; carolinalemke.com
Buy It!Carolina Lemke Kim Kardashian West Collection Indra, $90; carolinalemke.com
Buy It!Carolina Lemke Kim Kardashian West Collection Dusk, $90; carolinalemke.com
Buy It!Carolina Lemke Kim Kardashian West Nirvana, $90; carolinalemke.com
Buy It!Carolina Lemke Kim Kardashian West Sahara, $90; carolinalemke.com
source: people.com
