A groundbreaking new mobile video platform is set to unite the bevy of digital artists emerging from YouTube, Instagram, Vine, YouNow, Musical.ly and social media’s biggest platforms.
INSTANT, the new platform designed exclusively for mobile, will cover everything happening with “The New Famous,” parent company Time Inc. announced on Friday.
The big news came out of VidCon 2016, the annual conference in Anaheim, California, which brings together the largest, hippest group of online creators.
Featuring 100 percent video content, INSTANT will cover the best of entertainment, beauty, fashion, food and social media – all in daily snack-sized, share-worthy videos called “Instants.” Every franchise and feature on INSTANT aims to be snappy, addictive and implicitly share-worthy.
The group will also work closely with INSTANT’s editorial team, running various events and live programming while helping spread the word about the site.
Watching the site’s all-video content will be easy. Its design allows the audience to engage with clips immediately and intuitively, without interruption. The experience feels like that of an app, but with no download required.
INSTANT, which is part of the PEOPLE and EW network, is also partnering withHelloGiggles‘s best and most popular contributors to create original and syndicated franchises for the platform.
Some INSTANT programing will live on the sites and channels of PEOPLE,Entertainment Weekly, and HelloGiggles.
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WATCH the new famous atINSTANT.me. Join the conversation with the hashtag #INSTANT and experience INSTANT online @instantdotme(Twitter), @instantdotme(Instagram), @instantdotme (Snapchat),Facebook.com/instantdotme(Facebook), and @instantdotme (Musical.ly).
source: people.com
