Kanye and Jay - Z , rap ’s Zeus and Athena , have last released their buzz - flinging quislingism , Watch the potty . And it ’s pretty serious ! But more imposingly , unlike well-nigh every individual album ever these days , itdidn’t leak online first . How ’d they do that ?
By exploiting tech to the fullest — both snub and adopt it to their advantage , XXL describe . The news that Watch the Throne woulddebut on iTunesweeks before smaller ( strong-arm ) electric outlet spend a penny off these smaller ( physical ) wall socket . They were getting snubbed on one of the most hyped musical releases in quite some time . But everyone knows that CDs are the reason albums leak out online — the process of stump and shipping out the discs provides an ocean of time for unscrupulous employees to pilfer and rip unreleased medicine .
So screw propeller platter , said Ye and Jay . Eschewing CDs for AACs might have see red the retail establishment , but it guaranteed their full dominance over the music . Nobody had access to those file but them , and because they recorded the entire thing together in somebody , no verses or beats were ever exchanged via electronic mail , making hacking or any other online interception out of the question . And we cognise Kanye does n’t take kindly to hacker , after heflipped outwhen an bare trail of his was put online last descent . Whether it was incidental paranoia , or just a unexampled indifference toward strong-arm media ( Jay - Z would be shrewd enough for this ! ) , see the Throne beat the hacker . Now all they have to vex about is the brushup . [ XXLviaNY Mag ]
picture : Daniel Boczarski / Getty
you could keep up with Sam Biddle , the source of this Emily Price Post , onTwitter , Facebook , orGoogle+ .
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