From Shock Chairs to Smell-O-Vision: The Movie Gimmicks of Yesteryear

Have you ever been to a pic so shocking that the theater management offered you a biography insurance policy insurance policy just in case you died of fright ? FilmmakerWilliam Castledevised a schema that did just that for the release of his 1958 suspense / horror cinema Macabre . gratefully , they never had to pay out .

Hunter Oatman - Stanford over atCollector ’s Weeklyhas a very nerveless rundown of the merchandising and in - theatre gimmicks Hollywood has churned out in the last century to keep motion-picture fan concerned . Since its origination , the movie industriousness combat with other form of amusement — be it radio , TV , video games or the internet — fighting for every last thrill - seeking dollar sign . And whether it was auditory , ocular , or even tactile stimulation , filmmakers and theater possessor were continuallyupping the antein the 20th century to stay competitive .

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Oatman - Stanford looks at everything from Smell - atomic number 8 - Vision to 3-D processes to those seats particularly fitted in 1959 to give audience members an electric shock during screenings of The Tingler .

FromCollector ’s Weekly :

Perhaps the crowning accomplishment of Castle ’s muzzle - filled oeuvre was his 1959 film “ The Tingler . ” Posters for the film included a guarantee that the monster would break escaped during your screening , but that you ’d be given education on “ how to guard yourself against onslaught . ” Castle advance audiences to react by produce a climax that read place in a darkened theatre and using a single successiveness of profligate - clot color for maximum essence .

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On top of all this , Castle also rigged certain theater seat with electric buzzer . “ I do n’t have intercourse how he spill the beans these independent theaters into let him shock the hearing ’s butt , ” says Terry . “ It was a reasonably simple machine , but he had to figure out firmly to get the studio apartment ’s marketing section to buy off on it , and also to persuade the exhibitors to do the gimmick . I ca n’t imagine that working today . ”

In 1993 , Castle would be immortalized by John Goodman who dally him in the film Matinee — a movie I have n’t seen since childhood , but remember loving .

Of course , the4D movie dreamdidn’t drop dead with Castle . But should any film entrepreneurs of the 21st 100 wish to reanimate his electric shock gizmo , you may indeed want to pony up for those indemnity policies . Moviegoers of today may be harder to outrage , but they ’re also far more contentious .

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