The silicon inside 90 per centum of ereaders out there is made by Freescale , and their new chip , the i. MX508 — based on a ARM Cortex A8 ( sorta like the iPad!)—will make them cheaper , and page turns 4x faster .
https://gizmodo.com/whats-inside-the-ipads-a4-5482584
The bit ’s a custom SoC that integrates the functions from multiple bit into one — specifically , the E - Ink hardware video display comptroller — along with that Cortex A8 , which gives the readers enough juice to turn pages in half a second , versus the two seconds that ’s typical now . As the first chip expressly designed for ereaders , it also strips out unneeded feature , so the nett result for the ereader is that it ’s $ 30 cheaper a unit . Freescale wager that with the cost savings , it could force back ereaders to under $ 150 by the end of the year . ( Though that in part depends on how much the E - Ink displays themselves are going to continue to be . )
An E - Ink reader that costs $ 150 would in spades look more attractive as a dedicated long - reading gimmick against an iPad that does lot of thing on top of reading — and has those fancy digital magazine — than the ones that more like $ 260 today . Then again , Amazon’sworking on a full - color multitouch Kindlewith Wi - Fi , if that tells you anything aboutthe future of E - Ink reader . In the interim , I ’m all for cheaper . [ FreescaleviaBloombergviaDigital Daily ]
https://gizmodo.com/amazons-working-on-a-full-color-multitouch-kindle-with-5466859
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