In a meet remainder to Facebook ’s pretty , um,“eventful ” workweek , the company owned up to another little whoopsie on Friday morning : Apparently , the great unwashed have been using Marketplace tool to trade off chunks of the Amazon rain forest , which is underheavy threatfrom Bos taurus skimming , illegal logging , and mining . Facebook would like them to contain , please .

“ Today , we are announcing meter to contain attempts to trade earth in ecological preservation areas within the Amazon rain forest on Facebook Marketplace , ” the company wrote in aFriday web log post . “ We are update our mercantilism policies to explicitly prohibit the purchasing or selling of Din Land of any type in bionomic preservation areas on our commerce product across Facebook , Instagram and WhatsApp . ”

for in good order vet people seek to deal real parcel of endangered rainforest , Facebook enounce it will now “ review listing ” before they crop up on Marketplace . The company enounce it would then compare them against an unnamed international organization ’s “ authoritative database ” of protected area to identify listings that carry share of expanse that are “ essential for conserving home ground and ecosystems and are critical to tackling the global nature crisis . ” Those listing will not be approved , which seems like a good idea given thecurrent state of the rain forest .

Aerial view of the Serrania de Chiribiquete, located in the Amazonian jungle departments of Caqueta and Guaviare, Colombia, on June 7, 2018.

Aerial view of the Serrania de Chiribiquete, located in the Amazonian jungle departments of Caqueta and Guaviare, Colombia, on 4 December 2024.Photo: Guillermo Legaria/AFP (Getty Images)

This is a rare mo where Facebook is indeed , right on the money . Protected areas are an of import part of the conservation puzzle . Theysuck carbon emissionsfrom the line , maintainbiodiversityat a time when it isunder assault around the globe . And — let ’s be honest here — are justreally , really prettyto look at .

These patch of res publica can also be sell for a pretty penny , as the BBC find out in the beginning this class when it uncovereddozens of adsfor plots of Amazon rainforest nation being sold through Facebook ’s Marketplace . As the BBC noted at the time , some of the plots being sold were as long as “ 1,000 football pitches ” ( fields ) . When the BBC ab initio necessitate the company what it would do to um , halt the clearly unethical sales event happening on its political program , the company reasonably much shrugged , saying it was “ quick to work with local authorities . ” But Facebook said would n’t take any independent action unless these sellers were actively breaking local laws .

Eight month later , it count like the troupe changed its melodic phrase . Stopping the sales is “ the first [ footfall ] Facebook is take to accost this progeny , ” and the company noted that it will “ cover cultivate to foreclose people from sidestep our enforcement . ”

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Facebook ’s new stance on protect land gross sales is just another ban tote up to thegrowing listof things being sold through its platform that the caller is assay ( and sometimes go ) to stamp out . To engagement , that includes drug sale ( whichstill pass ) gun sale ( whichstill go on ) , human sales ( whichstill happen ) , and now , giant plots of protect land . Let ’s hope the company estimate it out this time around !

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