You might think clicking “ Like ” is the only way to pigeonhole that public FB affirmation on something — you’re wrong . Facebook is check your individual messages and automatically wish thing you talk about . Update : Sort of .
The scanning which is either an supervision on Facebook ’s part of a deliberate drive — we’re waiting to see back from FB increases the Like count for a given Sir Frederick Handley Page Like - capable link just by you talking about it . automobile - scanning is nothing unexampled : Gmail has done it since day one to serve us ads . But there are serious potential personal consequences here — what if I ’m talking about something yucky , loathsome , and offensive with a friend ? Do I want Facebook to automatically chalk that up as a Like ? No . And I doubt you do either .
The automobile - liking could also be a big deal for those who need to artificially inflate their popularity online — say , masses with something to sell . “ Yeap , it wo n’t take any dealings to your website . But if your [ sic ] visiting an on-line stock and you see a lot of likes under the product then this might cloud your judgement , ” notes one commenter onHacker News , where the mechanism was first report .

To test the auto - scanning , messagethis linkto a friend — it should increase the like count by two . I was able to independently swear the same event by messaging a connexion to Isaac M. Singer The - Dream ’s prescribed page to a friend . It increase his Likes without me ever clicking the button . As much as I truly to Like ( and love life ! ) The - Dream , this is n’t how it ’s supposed to work , Facebook . It turn out this was just a very unlikely conjunction that play out in more than one post — the motorcar - like only applies to external linkup with plant Facebook like . So , say I send someone a private Facebook message with a Gizmodo post , which stop a Like button . That will increase the counterpunch , not talking about The - Dream on FB itself .
So your name is n’t being associated publicly with something you ’re talking about privately — but if even a citation is enough to kick up a Like , it seems like that ’s reasonably heavily reduce ( even further ) what “ like ” even think of — from penchant to mere reference . Would you say every single right noun you talk each Clarence Shepard Day Jr. should be something you wish ? [ Hacker NewsviaForbes ]
Update : accord to a Facebook spokesperson , although message will auto - increment a page or linkup ’s Like numeration , it wo n’t publicly assort you with that Like . In other parole , your indistinguishability wo n’t be exposed . The full program line is below :

Absolutely no private data has been exposed . Each metre a mortal share a URL to Facebook , including through messages , the number of shares displayed on the societal plugin for that website step-up . Our system of rules parse the URL being share in gild to render the appropriate trailer , and to also ensure that the message is not spam . These counts do not affect the privacy options of message , and URLs shared through private substance are not attributed in public with drug user profiles .
We did recently find a bug with our social plugins where at times the count for the Share or Like blend up by two , and we are make for on muddle to solve the issue now . To be clear , this only affects societal plugins off of Facebook and is not related to Facebook Page likes . This glitch does not impact the user experience with messages or what appears on their timeline .
Update 2 : Facebook has further clarified the car - like mechanics , explicate that Facebook Pages are n’t affected :

Absolutely no secret information has been expose and Facebook is not mechanically Liking any Facebook Pages on a user ’s behalf .
Many websites that use Facebook ’s ‘ Like ’ , ‘ urge ’ , or ‘ percentage ’ buttons also carry a counterpunch next to them . This riposte think over the number of time multitude have clicked those clitoris and also the bit of time the great unwashed have shared that Thomas Nelson Page ’s link on Facebook . When the count is increased via shares over secret content , no user information is convert , and privacy configurations of content are unaffected . Links shared through messages do not affect the Like count on Facebook Pages .
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