Because Valentine ’s Day is this weekend , Amazon isheavily promotingjewelry bargain . take in sense ! But are these discounts really a passel ? Not exactly .

If you could get through all the cheesy affection - determine stones and necklaces with angel wings , there ’s really a decent pick of jewellery on Amazon . We ask Gemological Institute of America - prepare Kristen Dowling , who ’s a cataloger at Philips Auction House in New York City , about a few item we thought you might consider surprising your lady friend with this Valentine ’s Day .

And , more specifically , whether they ’re be as much of a buy as advertise .

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Like thisPrincess Cut diamond engagement ring wedding band set:

Looks nice ! And hey , would you look at that ? to begin with price at $ 2,000 , it ’s half off . Dowling assure Gizmodo that while the set is price and trace accurately at $ 995 , you might not know precisely what you ’re getting . She translated the jeweler ’s speak for us :

What ’s 10K?“That means there is only 41.6 % gold in the metal , as opposed to 58.5 % in 14 K or 75 % in 18K. ”

Just under a whole carat is pretty adept right ?

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“ But notice there are 25 adamant ! As you may imagine , small diamonds are much more common than large ones . If there was only 1 baseball diamond weigh 0.99 carat then the monetary value would be much higher . Also , the 0.99 carats is between two rings . Each ring only has about half a carat but they do n’t specify that . They only advertise full weight . ”

What about G - H coloring material ?

That think of that there is very little yellow in these diamonds . These Oliver Stone actually have large color but I1 - I2 clarity means that this stone is highly included .

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Highly include ? That sounds like a bad thing .

Yup . inclusion are natural minerals and imperfections within the baseball field . Flawless diamonds are , of course of study , very rarified . So the less included the stone is , the undecomposed !

So is it a good steal ?

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In this case you ’re getting what you ’re pay for , which is to say , a small quality annulus . Dowling say “ This ring set is price the way it is based on small , mean to poor grade stones and scurvy gold content metal . ” Pass !

What about thesesterling silver/14K yellow gold garnet earrings?

The original listed price—$380 — is outrageous , Dowling articulate . Amazon knocked that down to $ 150 , which is “ relatively sane market value . ” But , per our expert , the devil is in the details :

Sterling silver is very inexpensive and with such a small amount of 14 K gold , the metal economic value is still very down . Garnets are a very broken cost gemstone and I am sure that the earring send to the buyers will be much darker that the beautiful shiny unity shown in the image . You see , no two gemstones are exactly the same , so jewelry manufacturing business can get off with slight variations like this .

So once again , the “ cut-rate sale ” price is n’t really a bargain , it ’s just the going rate . To make matters spoilt , you have no fashion of tell whether you ’re getting your money ’s deserving until you see them in actual life . Again , these plausibly are n’t your good stake .

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Black diamond and white topaz halo earrings? Those sound fancy.

Half off at $ 200 off sounds dainty , but Dowling order be leery of jewelry maker selling speak . Have you seen those Kay Jewelers commercials brag luxury chocolate diamond ? Do n’t be fooled by those , or these earrings :

I am always impressed by the merchandising techniques in the jewelry industry . Just like “ Cognac adamant ” and “ Champagne Diamonds ” ( which are low quality brown diamond that no one buy before these mastermind marketing techniques ) Black ball field are very popular right now . The techniques motley , but fundamentally black ball field are humiliated low low quality diamonds that have been treated to reverse a vivid black .

White topaz , however , is kind of nice , she say :

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White common topaz is a very common , depleted - cost stone . It ’s a nice option to diamond but it does n’t have the fire and sparkle that diamonds do .

Again , this couple is plausibly a pass . you could get good quality for your money , furnish you could do the legwork in person . In fact , our expert says she probably would n’t bribe any of these :

I personally would n’t pay these prices for these pieces but that ’s only because I sympathise what I ’m getting on a expert story . All three of these piece reckon courteous and are priced relatively well for the mart and I notice that most multitude tend to stag online for style and budget first . Those search for quality in jewelry will walk into a store .

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Emphasis mine . However , that ’s the most crucial takeaway from this workout . If you ’re serious about buying calibre jewellery at a sound price , you should probably do your shopping in somebody . And in all cases , the “ cut-rate sale price ” is n’t really a cut-rate sale at all . It ’s just what you should realistically pay .

perchance you do n’t need to listen to this advice . You ’re freaking out ! Valentine ’s mean solar day is this Friday and you have no choice other than to order something on Prime . If that ’s the route you ’re run to take here are a few things to keep in mind .

1 ) marketer credibleness : chequer out the name of the actual retail merchant . See if they have a site other than Amazon . That might give you a better approximation . For object lesson , the engagement ring curing has no exploiter reviews on Amazon , but when you go to the existent internet site for the retailer — MyJewelryBox — and look the same set , you may see what people have to say . Some of the review vocalize like bots , but the ones that sound legit are saying that the pack was lowly than expected .

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2 ) Description details : As we mentioned before , pay up tending to marketing speak . run-in like “ Tiffany ” and “ emerald color ” can be misleading . For illustration , “ Tiffany jump on ” does n’t stand for it ’s a gang from Tiffany & Co. Likewise , “ emerald coloration ” does n’t intend an actual emerald , but rather cheap , green - colored looking glass . Do n’t rent words mislead you .

3 ) Quality : Fine jewelry is going to be sterling silver , gold , or atomic number 78 . “ Gold - colored ” does not a precious metal make . Once again , do n’t be fritter .

4 ) Seeing is believing : You judge infield with the four c ’s : cut , color , carat , and clarity . Those are n’t thing you ’ll be able to judge until you see them . Similarly with other stones you might cop on Amazon , you do n’t know what you ’re buying until you ’re holding it in your hand .

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5 ) transportation and return policy : It ’s plausibly a effective idea to check that you at the very least require a signature tune for an item you just paid several hundred dollars for over the internet . likewise , you need to make trusted you’re able to deliver what you ordered if it turns out to be a piece of peddle machine - caliber raging drivel .

sure enough , these carats of wisdom are important to keep in judgement in whatever locus you ’re buying jewellery , online or in person . But you ’re almost always better off arrange in the extra travail and buying your bling in a strong-arm computer storage where you’re able to speak to material people and touch and finger and examine the product . On rule , it ’s the thought that counts . But it ’s also the price that counts , and Amazon prices , despite bass deduction claim , are nothing special .

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