Today , during the BlackBerry Live Keynote , the caller announced that it will be set up BlackBerry Messenger — BBM — on iOS and Android this Summer . This is a big move for the company , which has found itself increasingly trap in a ill - work up prison of its own making .
Now , BlackBerry will make one of its most popular feature to user of superior phones who are n’t willing to jump onto BlackBerry ’s otherwise lackluster platform . If you have n’t seen BBM working on BB10 yet , you should . It ’s avery slickly design confab experience .
https://gizmodo.com/heres-bbm-doing-everything-you-wish-imessage-could-5980185
https://www.youtube.com/watch?v=YnDe4q3tBPw
According to BlackBerry CEO Thorston Heins , the servicing will launch only with messaging and groups , but it will later expand to voice , screenshare , and the caller ’s new company - centrical “ channels ” service .
This is a very smart move for BlackBerry as fantabulous cross - platform schmoose becomes an progressively of import sphere society are battling over to win customers .
There ’s reason to consider that this is proceed to bethe next orca smartphone feature . Facebook Messenger ’s SMS funding with the newly - develop confab question halos has been a pregnant move into this area on Android . What ’s more , Google is expected to launch a unified chat hub under the “ stamping ground ” monicker during the Google I / O tonic tomorrow . Indeed , the whole reason standalone avail like GroupMe and WhatsApp exists is because none of the vast tech caller has managed to get this right-hand yet .
https://gizmodo.com/the-next-killer-feature-in-smartphones-484814460
BlackBerry did it first and best — and should have open BBM to Android and iOS years ago . Now that everyone has turned to the services that swooped in to fill the void for Android and iOS , it might be too later for BBM to catch up .
On the other hired man , BlackBerry has been systematically forward-looking in message , and if it can proffer some features others have n’t yet , the table service might have a probability . Even BBM competitors have n’t arrest BBM ’s unseamed conversion or features like screenshare — at least not as well as BBM . It turns out BlackBerry ’s great hope might be communication rather than the keyboard used to bang it out .
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