It ’s not hyperbolic to say that Apple introduced multitouch to the masses with the iPhone . Apple thought that they could trademark it . Unfortunately for them , the United States Patent and Trademark Office thought differently . They ’ve denied Apple the multitouch trademark .
harmonise toMacRumors , the decisiveness made by the Trademark Trial and Appeal Board at the USPTO because the term multitouch has taken on a second , more generic signification ( sorta like Aspirin and Thermos ) . Specifically the trademark attorney said :
Thus , from the foregoing , we chance that “ multi - touch ” not only identifies the engineering , but also discover how a substance abuser of the goods operates the twist . Based on the evidence discussed above , as well as other evidence in the record , we concord with the essay lawyer that MULTI - TOUCH indeed is highly descriptive of a characteristic of the name goods . We now consider whether applicant has submitted sufficient evidence to give develop specialty of this highly descriptive terminus .

Apple originally applied for the trademark on January 9 , 2007 . MacRumors has post the full decision onScribd . [ ScribdviaMacRumors ]
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