We ’re well into the 2d X of iPhone sales event , and with the covid-19 pandemic devastating saving worldwide , some wondered : Would 2020 be the year that Apple ’s runaway revenue train finally slowed down ? The answer is definitely : lol no .
The company reported itsholiday quarter earningstoday , and it turns out that an out-and-out tinker’s damn - short ton of masses buy a 5 constant of gravitation iPhone 12 ( specifically a Pro and Pro Max ) in Q1 of 2021 . But it was n’t just the iPhone that propelled Apple ’s tax revenue to more than $ 100 billion for the first time—$111.4 billion , to be accurate , which is a 21 % increase year - over - yr .
“ The winter holiday time of year is always a busy fourth dimension for us and our products , but this year was unique , ” Apple CEO Tim Cook said in the company ’s Wednesday wage call with analyst . “ We had a record numeral of equipment activations during the last calendar week of the quarter . And as covid-19 kept us apart , we saw the highest book of FaceTime shout out ever this Christmas . ”
Apple’s iPhone 12 lineup.Photo: Caitlin McGarry/Gizmodo
Every ware category on the company ’s proportionality rag see double - digit growth , and the iPhone was really the least impressive .
The Mac saw a 21 % gross jump driven by demand for the unexampled MacBook Air , MacBook Pro , and Mac Mini , Apple CFO Luca Maestri read on the company ’s earnings call . iPad taxation jumped by 41 % . Apple lumps its Apple Watch pay in with dwelling house and supplement , a class that saw a 30 % increase class - over - year . Maestri said the party ’s wearables business is now vainglorious enough to be a Fortune 120 fellowship , and 75 % of buyers are new to Apple Watch .
The iPhone , by comparison , develop a paltry 17%—but it ’s important to note that Apple secrete the iPhone 12 and 12 Pro four weeks into the quarter and the 12 Mini and 12 Pro Max seven weeks into the quarter . There are now more than 1 billion iPhone users worldwide , which is … absolutely wild . And that brings us to service .
The fellowship has been empower to a great extent in servicing , and it ’s experience returns : almost $ 16 billion in revenue for the quarter . Maestri said Apple now has 620 million pay subscription across its services , which include Apple TV+ , Apple Music , and iCloud storage , among others . That ’s a 140 million increase twelvemonth - over - year .
The only downsides to Apple ’s business in 2020 were AppleCare and retail sales , which makes sense — it ’s tough to take your gadget in for repair or buy a product in person if stores are unopen .
Apple rarely if ever hint as to what products are in the pipeline , which make analyst ’ jobs a little more challenging . Apple Car ? Who know . Apple Glasses ? Shrug . But Cook said the company ’s wearables products are still in their early stages , and you know what that means … OK , no , neither do we . But rumors will continue to swirl , Apple will continue to make billions , and it seem the company ’s stock terms will remain comparatively unchanging and tedious ( though analysts hate that the fellowship ’s execs have stopped supply future counselling due to the pandemic ) . Fortunately , there are otherstocks to learn in wide - eyed disbeliefthis week .
Daily Newsletter
Get the practiced tech , science , and culture word in your inbox daily .
News from the hereafter , delivered to your present tense .
Please select your desire newssheet and submit your electronic mail to kick upstairs your inbox .
You May Also Like
