South by Southwest , the Austin - based tech and amusement expo , is know for hosting some data-based TV promos . This year , American Gods has agiant buffalo , The Man in the High Castle is open up aResistance Radio station , Better Call Saul and Twin Peaksopened restaurantsfor Los Pollos Hermanos and Double R Diner . But none of those comparability to the uncanny valley insanity that is whatever ’s give out on for The Handmaid ’s Tale .
The Handmaid ’s Tale , blemish at#SXSW.@MargaretAtwoodpic.twitter.com/agMmvKWilp
— Erica Grossman ( @erica_grossman)March 10 , 2017

Attendees have been manoeuvre out on Twitter that a large group of women dressed as Handmaids from Hulu ’s upcoming show The Handmaid ’s Tale have been pop up randomly around Austin . They do n’t say or do anything , most potential because their character counterparts would n’t be allowed to , but according to theofficial Twitter account … you could call for them , “ Should we take the air by the river ? ” If someone there take them , please , rent me know what they say . I have n’t record the Word yet and I ’m die out with curiosity .
All these ( presumably ) Handmaid ’s Tale folks are scare me.#sxswpic.twitter.com / VkXHYzhsUI
— Brown Anthony ™ ( @anthelonious)March 10 , 2017

I want to trust that the women walking around sxsw dressed as breeders from Handmaiden ’s Tale are part of PR stunt . But .
— Ana Marie Cox ( @anamariecox)March 10 , 2017
People have already pointed out how Margaret Atwood ’s novel , despite being over 30 years honest-to-goodness at this point , is especially relevant in 2017 ’s sociopolitical climate , but this definitely makes it seem a little too real . Either that make it insanely clever merchandising , or it ’s yet another preindication that we ’re way behind on our women - only bunkers . The Handmaid ’s Tale comes out April 26 .

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SXSWthe handmaid ’s tale
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